Page d'accueil └MIT Entrepreneuriat 101 : Qui est votre client ?
MIT Entrepreneuriat 101 : Qui est votre client ?

MIT Entrepreneuriat 101 : Qui est votre client ?

Devenez un citoyen de cette 11e économie ! Rejoignez le MIT dans votre parcours entrepreneurial en découvrant la ressource la plus essentielle de votre startup - le client.

Rejoindre ce cours
Responsable Peter Keates
Dernière mise à jour 13/09/2023
Temps d'achèvement 3 heures 45 minutes
Membres 1
Basique Intermédiaire Anglais Gratuit Cours Entrepreneuriat Innovation Stratégie
  • Cours
    5Leçons · 13 min
    • What is Entrepreneurship?
    • Who is Bill Aulet?
    • Who is Erdin Beshimov?
    • Bill Aulet Funny Video Bloopers!
    • MIT Entrepreneurship Lesson: What Do You Need to Start a Business?
  • Choosing Your Target Customer
    6Leçons · 15 min
    • MIT Entrepreneurship Case Study: Choosing Your Target Customer (Part 1)
    • MIT Entrepreneurship Case Study: Choosing Your Target Customer (Part 2)
    • MIT Entrepreneurship Case Study: Choosing Your Target Customer (Part 3)
    • MIT Entrepreneurship Case Study: Choosing Your Target Customer (Part 4)
    • MIT entrepreneurship lesson: What is market segmentation?
    • MIT entrepreneurship how-to: Developing a market segmentation
  • Customer Interview
    4Leçons · 26 min
    • MIT entrepreneurship how-to: interviewing prospective customers
    • Customer interviews can be a lot of fun!
    • MIT entrepreneurship how-to: organizing your customer interview data
    • Vanessa Green & Anthony Sagneri, MIT Alums & FINsix Co-Founders - Interview
  • Beachhead Market
    6Leçons · 15 min
    • Intro: How to Find Your Beachhead Market - Feat. AJ Perez, MIT alum & CEO, NVBots (Pt 1/5)
    • What is a Beachhead Market & How Do You Select It? Feat. AJ Perez, MIT alum & CEO, NVBots (Pt 2/5)
    • Fail Fast: How to Select Right Beachhead Market - Feat. AJ Perez, MIT alum & CEO, NVBots (Pt 3/5)
    • How to Narrow Your Beachhead Market - Feat. AJ Perez, MIT alum & CEO, NVBots (Pt 4/5)
    • Conclusion: How to Find Your Beachhead Market (Pt 5/5)
    • Tips for Entrepreneurs - AJ Perez, MIT Alum & CEO of NVBots
  • Introduction
    23Leçons · 1 h 31 min
    • Meet Raffaele Colella, MIT Alum & Founder of Cannonball (Pt 1/11)
    • Don't Be Afraid to Try the Greatest Sport Around: How to Find Your Persona (Pt 2/11)
    • What is Cannonball? - Feat. Raffaele Colella, MIT Alum & Founder of Cannonball (Pt 3/11)
    • What is a Persona and How Do You Find It? (Pt 4/11)
    • Who is Cannonball's Persona? Feat. Raffaele Colella, MIT Alum & Founder of Cannonball (Pt 6/11)
    • Who is Cannonball's End User? Feat. Raffaele Colella, MIT Alum & Founder of Cannonball (Pt 5/11)
    • How to Make a Detailed Persona Profile (Pt 7/11)
    • How to Find Your Persona - Feat. Raffaele Colella, MIT Alum & Founder of Cannonball (Pt 8/11)
    • Persona Example: SensAble Technologies' Persona Explained (Pt 9/11)
    • Advice & How Persona Drives Strategy - Raffaele Colella, MIT Alum & Founder of Cannonball (Pt 10/11)
    • Conclusion: How to Find Your Persona (Pt 11/11)
    • Bill Aulet Answers Your Questions! (Pt 1/2)
    • Bill Aulet and Erdin Beshimov Q&A on Entrepreneurship
    • Preview of Entrepreneurship 102: What Can You Do for Your Customer?
    • Meet Hanna Adeyema, MIT Alum & Tenacity Health Co-Founder - Documentary
    • Hanna Adeyema, MIT Alum & Tenacity Health Co-Founder - Interview (Pt 1/4)
    • How To Do Primary Customer Research - Hanna Adeyema, MIT Alum & Tenacity Health Co-Founder (Pt 2/4)
    • End Users vs. Customers - Hanna Adeyema, MIT Alum & Tenacity Health Co-Founder (Pt 3/4)
    • Who is Your Ideal End User? Hanna Adeyema, MIT Alum & Tenacity Health Co-Founder (Pt 4/4)
    • Intro: How to Do Primary Customer Research - Demo (Pt 1/4)
    • How to Do Primary Customer Research over the Phone - Demo (Pt 2/4)
    • How to Do Primary Customer Research In-Person - Demo (Pt 3/4)
    • Conclusion - How to Do Primary Customer Research - Demo (Pt 4/4)
  • MIT Bootcamp
    11Leçons · 22 min
    • MIT Bootcamps: 6 Entrepreneurship Myths Explained
    • MIT Bootcamps: Entrepreneurship Myth #1
    • MIT Bootcamps: Entrepreneurship Myth #2
    • MIT Bootcamps: Entrepreneurship Myth #3
    • MIT Bootcamps: Entrepreneurship Myth #4
    • MIT Bootcamps: Entrepreneurship Myth #5
    • MIT Bootcamps: Entrepreneurship Myth #6
    • Bill Aulet's Parting Advice for Students of MIT's 1st Entrepreneurship Course Online
    • Who is Your Ideal End User? Hanna Adeyema, MIT Alum & Tenacity Health Co-Founder (Pt 4/4)
    • Questions from Students for Bill Aulet
    • Official Trailer - "Entrepreneurship 101: Who is Your Customer?" - by Bill Aulet and Erdin Beshimov
      Aperçu
  • End user
    4Leçons · 20 min
    • Intro: How to Build an End User Profile - Feat. Hyungsoo Kim, MIT Alum & Founder, Eone (Pt 1/5)
    • What is an End User Profile? - Feat. Hyungsoo Kim, MIT Alum & Founder of Eone (Pt 2/5)
    • How to Build an End User Profile - Feat. Hyungsoo Kim, MIT Alum & Founder of Eone (Pt 3/5)
    • Why Build an End User Profile? - Feat. Hyungsoo Kim, MIT Alum & Founder of Eone (Pt 4/5)
  • Total Addressable Market (TAM)
    7Leçons · 23 min
    • Intro: How to Find Total Addressable Market (TAM) - Feat. Thyme Labs (Pt 1/6)
    • What is Total Addressable Market (TAM)? - Feat. Thyme Labs (Pt 2/6)
    • Top Down vs. Bottom Up Analysis: Total Addressable Market (TAM) - Feat. Thyme Labs (Pt 3/6)
    • How to Calculate Total Addressable Market (TAM) - Feat. Thyme Labs (Pt 4/6)
    • What To Do if Total Addressable Market (TAM) is Low - Feat. Thyme Labs (Pt 5/6)
    • Conclusion: How to Find Total Addressable Market (TAM) - (Pt 6/6)
    • Entrepreneurship Advice by MIT Bootcamps Coach, Andrew Radin, and Thyme Labs Co-Founders