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MIT Entrepreurship 103

MIT Entrepreurship 103

3ème partie du cours du MIT sur l'Entrepreneuriat.

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Responsable Peter Keates
Dernière mise à jour 14/09/2023
Temps d'achèvement 6 heures 4 minutes
Membres 2
Avancé Anglais Cours Business Model Entrepreneuriat Innovation Stratégie
  • Decision Making Unit
    11Leçons · 50 min
    • Decision-Making Unit – Part 0 – Entrepreneurship 103 – Introduction to DMU
    • Decision-Making Unit – Part 1 – Entrepreneurship 103 – Primary Roles in the DMU
    • Decision-Making Unit – Part 2 – Entrepreneurship 103 – Additional Roles in the Decision-Making Unit
    • Decision-Making Unit – Part 3 – Entrepreneurship 103 – Yan Liu and TVision
    • Decision-Making Unit – Part 4 – Entrepreneurship 103 – Welcoming Yan Liu of TVision Insights
    • Decision-Making Unit – Part 5 – E-ship 103 –TVision's Primary Customer Decision Making Roles
    • Decision-Making Unit – Part 6 – Entrepreneurship 103 – TVision's Additional Customer DMU Roles
    • Decision-Making Unit – Part 7 – Entrepreneurship 103 – Veto Power Holders in TVision's Customer DMU
    • Decision-Making Unit – Part 8 – Entrepreneurship 103 – Identifying Primary Customer Decision Makers
    • Decision-Making Unit – Part 9 – E-ship 103 – Identifying Additional Customer Decision Makers
    • Decision-Making Unit – Part 10 – Entrepreneurship 103 – Summary of DMU TVision Case Study
  • Mapping the Customer Acquisition Process
    20Leçons · 1 h 3 min
    • Mapping the Customer Acquisition Process – Part 0 – Entrepreneurship 103 – Introduction
    • Mapping the Customer Acquisition Process – Part 1 – Entrepreneurship 103 – Windows of Opportunity
    • Mapping the Customer Acquisition Process – Part 2 – Entrepreneurship 103 – Introduction to Triggers
    • Mapping the Customer Acquisition Process – Part 3 – Entrepreneurship 103 – Lead Generation
    • Mapping the Customer Acquisition Process – Part 4 – Entrepreneurship 103 – Access to Influencers
    • Mapping the Customer Acquisition Process – Part 5 – Entrepreneurship 103 – Pre-Purchase Planning
    • Mapping the Customer Acquisition Process – Part 6 – Ent 103 – Purchasing, Installation, Getting Paid
    • Mapping the Customer Acquisition Process – Part 7 – Entrepreneurship 103 – Purchasing
    • Mapping the Customer Acquisition Process – Part 8 – E-ship 103 – Yan Liu's Updates on TVision
    • Mapping the Customer Acquisition Process – Part 9 – E-ship 103 – Customer Acquisition at TVision
    • Mapping the Customer Acquisition Process – Part 10 – Entrepreneurship 103 – Lead Gen at TVision
    • Mapping the Customer Acquisition Process – Part 11 – E-ship 103 – Pre-Purchase Planning at TVision
    • Mapping the Customer Acquisition Process – Part 12 – E-ship 103 – Purchasing Process at TVision
    • Mapping the Customer Acquisition Process – Part 13 – E-ship 103 – Installation Process at TVision
    • Mapping the Customer Acquisition Process – Part 14 – E-ship 103 – Yan Liu's Process Break-Down
    • Mapping the Customer Acquisition Process – Part 15 – E-ship 103 – Identifying Your Process
    • Mapping the Customer Acquisition Process – Part 16 – E-ship 103 – Development of TVision's Process
    • Mapping the Customer Acquisition Process – Part 17 – E-ship 103 – Building Personal Relationships
    • Mapping the Customer Acquisition Process – Part 18 – Entrepreneurship 103 – Process Pitfalls
    • Mapping the Customer Acquisition Process – Part 19 – Entrepreneurship 103 – Final Thoughts
  • Business Model
    14Leçons · 50 min
    • Business Model – Part 0 – Entrepreneurship 103 – Business Model Introduction
    • Business Model – Part 1 – Entrepreneurship 103 – Importance of Business Model
    • Business Model – Part 2 – Entrepreneurship 103 – Business Model Framework – Customer
    • Business Model – Part 3 – Entrepreneurship 103 – Business Model Framework – Value Creation
    • Business Model – Part 4 – Entrepreneurship 103 – Business Model Framework – Competition
    • Business Model – Part 5 – Entrepreneurship 103 – Business Model Framework – Distribution
    • Business Model – Part 6 – Entrepreneurship 103 – Business Model Framework Summary
    • Business Model – Part 7 – Entrepreneurship 103 – Marwan Aboudib, Co-Founder/CEO, Tekuma
    • Business Model – Part 8 – Entrepreneurship 103 – Marwan discusses Tekuma
    • Business Model – Part 9 – Entrepreneurship 103 – How Tekuma Chose Its Business Model
    • Business Model – Part 10 – Entrepreneurship 103 – Tekuma's Subscription Model
    • Business Model – Part 11 – Entrepreneurship 103 – Testing Your Business Model
    • Business Model – Part 12 – Entrepreneurship 103 – Tekuma's Continued Tests of Its Business Model
    • Business Model – Part 13 – Entrepreneurship 103 – Marwan's Advice for Learners
  • Pricing
    15Leçons · 1 h 1 min
    • Pricing – Part 0 – Entrepreneurship 103 – Introduction to Pricing
    • Pricing – Part 1 – Entrepreneurship 103 – 1st Principle of Pricing
    • Pricing – Part 2 – Entrepreneurship 103 – 2nd Principle of Pricing
    • Pricing – Part 3 – Entrepreneurship 103 – 3rd Principle of Pricing
    • Pricing – Part 4 – Entrepreneurship 103 – 4th Principle of Pricing
    • Pricing – Part 5 – Entrepreneurship 103 – 5th Principle of Pricing
    • Pricing – Part 6 – Entrepreneurship 103 – 6th Principle of Pricing
    • Pricing – Part 7 – Entrepreneurship 103 – Summary of Pricing Framework
    • Pricing – Part 8 – Entrepreneurship 103 – Aman Advani and Kit Hickey of Ministry of Supply
    • Pricing – Part 9 – Entrepreneurship 103 – The Formation of Ministry of Supply
    • Pricing – Part 10 – Entrepreneurship 103 – Kit Breaks Down Ministry's Value Proposition for Pricing
    • Pricing – Part 11 – Entrepreneurship 103 – Kit Breaks Down Ministry's DMU/DMP for Pricing
    • Pricing – Part 12 – Entrepreneurship 103 – Kit Breaks Down Ministry's Type of Customers
    • Pricing – Part 13 – Entrepreneurship 103 – Thinking About Pricing at Your Startup
    • Pricing – Part 14 – Entrepreneurship 103 – Final Advice on Entrepreneurial Pricing
  • Lifetime Value
    17Leçons · 1 h 22 min
    • Lifetime Value – Part 0 – Entrepreneurship 103 – Introduction
    • Lifetime Value – Part 1 – Entrepreneurship 103 – Definition of LTV and COCA
    • Lifetime Value – Part 2 - Entrepreneurship 103 – Revenue Side of LTV
    • Lifetime Value – Part 4 – Entrepreneurship 103 – Time Aspect of LTV
    • Lifetime Value – Part 5 – Entrepreneurship 103 – Retention Rate and Lifetime of the Product
    • Lifetime Value – Part 6 – Entrepreneurship 103 – Cost of Capital in LTV Equation
    • Lifetime Value – Part 7 – Entrepreneurship – Summary to the LTV Equation
    • Lifetime Value – Part 8 – Entrepreneurship 103 – Welcoming Dan Wiese and Alessandro Babini of Humon
    • Lifetime Value – Part 9 – Entrepreneurship 103 – The Formation of Humon
    • Lifetime Value – Part 10 – Entrepreneurship 103 – Recap of Humon's Beachhead, End User, Value Prop
    • Lifetime Value – Part 11 – Entrepreneurship 103 – Humon's LTV for One-Time Charge Revenue Stream
    • Lifetime Value – Part 12 – Entrepreneurship 103 – Humon's LTV for Recurring Revenue Stream
    • Lifetime Value – Part 13 – Entrepreneurship 103 – Humon Puts the Profits Together for the LTV
    • Lifetime Value – Part 14 – Entrepreneurship 103 – Net Present Value of Humon's Profits
    • Lifetime Value – Part 15 – Entrepreneurship 103 – Getting Started in Estimating Your LTV
    • Lifetime Value – Part 16 – Entrepreneurship 103 – Humon's Assumptions for Its Gross Margin
    • Lifetime Value – Part 17 – Entrepreneurship 103 – Once You Know Your LTV, Is That Enough?
  • Customer Acquisition Cost
    14Leçons · 58 min
    • Customer Acquisition Cost – Part 0 – Entrepreneurship 103 – COCA Introduction
    • Customer Acquisition Cost – Part 1 – Entrepreneurship 103 – COCA Introduction
    • Customer Acquisition Cost – Part 2 – Entrepreneurship 103 – Map the Sales Process
    • Customer Acquisition Cost – Part 3 – Entrepreneurship 103 – Concrete Steps to COCA
    • Customer Acquisition Cost – Part 4 – Entrepreneurship 103 – COCA At Your Steady State
    • Customer Acquisition Cost – Part 5 – Entrepreneurship 103 – Humon Returns to Discuss COCA
    • Customer Acquisition Cost – Part 6 – Entrepreneurship 103 – Map of Humon's Sales Process
    • Customer Acquisition Cost – Part 7 – Entrepreneurship 103 – Humon's Longterm Sales Strategy
    • Customer Acquisition Cost – Part 8 – Entrepreneurship 103 – Humon's Cost of Customer Acquisition
    • Customer Acquisition Cost – Part 9 – E-ship 103 – Defining the Short, Medium, and Long term at Humon
    • Customer Acquisition Cost – Part 10 – E-ship 103 – Comparing Humon's COCA and LTV Over Time
    • Customer Acquisition Cost – Part 11 – Entrepreneurship 103 – How Can You Decrease Your COCA?
    • Customer Acquisition Cost – Part 12 – Entrepreneurship 103 – How to Decrease Your Sales Cycle
    • Customer Acquisition Cost – Part 13 – Entrepreneurship 103 – Closing Thoughts on COCA and LTV